Aunties have long held a cherished place within communities, representing more than just family. They are the pillars of support, the wise storytellers, and the comforting hands that reach out when needed most. In many cultures, an auntie is a source of strength, bridging the gap between generations and nurturing bonds that extend beyond the immediate family. They are the ones who guide with love, share cultural wisdom, and often serve as role models, embodying the values of care, resilience, and community.
An auntie’s role is special because it’s based on trust, experience, and the shared understanding of life’s ups and downs. They provide a different kind of mentorship, one rooted in compassion and lived wisdom, offering insights that enrich the lives of those around them. Their presence creates a nurturing environment where families feel safe, connected, and supported. Whether it’s through storytelling, a listening ear, or a helping hand, aunties play a vital role in weaving the social fabric of communities.
Introducing the Smart Aunties Program at the Thula Baba Project
In 2024, the Thula Baba Project is taking the powerful role of aunties to the next level with the launch of our Smart Aunties initiative. This program is designed to deepen the impact of community support for new mothers, helping to foster a supportive sisterhood of mothers who live near each other and speak the same language.


At the heart of this program are the Smart Aunties – trusted women who are already known and respected in their communities. These aunties don’t need formal qualifications or expertise; their greatest asset is their passion and commitment to the well-being of mothers and babies around them. Equipped with smart devices, these Smart Aunties will utilize innovative tools like the ChatBot Aiah and the Parent Sense app. Through Parent Sense, they can access over 50 courses on antenatal and postnatal care, as well as support from a team of expert registered medical professionals.
The journey of a Smart Auntie is one of empowerment. By providing them with resources and a network of support, we are enabling them to make a real difference in the lives of mothers and their babies. This peer-to-peer model ensures that new mothers not only receive practical help but also form deep, lasting bonds with women who understand their language, their culture, and their struggles.
Through Smart Aunties for Smart Mama’s and Baba’s, we are fostering a community where no mother feels alone, and every family has access to the care and support they deserve. It’s about creating a ripple effect of kindness, wisdom, and care – one that will benefit generations to come.
Join us in making a difference by supporting the Smart Aunties initiative! Full sponsorship of one Smart Auntie is R8575 ($500) per month for the cell phone, data, scrubs, printing and supplies for the mom groups, and has the potential to uplift and assist between 20 to 100 mothers in our communities. Your contribution will enable us to equip these remarkable women with the resources they need to foster connection and support among new mothers. Together, we can cultivate a network of care and compassion, ensuring every mother feels empowered and loved.
